The prized invitation is very different from the staid cards that the government usually sends out, with contemporary design and taglines such as “perhaps the only place where disruption is applauded“ and “creating creators.“ Fittingly enough, the invite has been designed by a startup called Thinkers.
“We went through at least a dozen drafts before finalising the invitation,“ said the DIPP official. Young entrepreneurs who are to be invited will also attend a daylong workshop as part of the event. “We want to give the un ant to give the un der-40 age brack et of entrepre neurs preference.
We have also looked at Nass com’s list to de cide who can at tend the event,“ the official said. Stars of the startup world in attendance are set to include Softbank CEO Masayoshi Son, Uber CEO Travis Kalanick and We Work CEO Adam Neumann.
In preparation for the programme, the government has held weeks of discussions with the startup community, angel investors and venture capital firms as it looks to create an enabling ecosystem for startups.
The Prime Minister’s Office had earlier asked the secretaries of all concerned departments including DIPP, banking, revenue and economic affairs to look into problems faced by startups and make suggestions. Modi first spoke of the Start-Up India, Stand-Up India initiative last year in his Independence Day speech as part of efforts to encourage entrepreneurial talent to build companies and thereby create jobs to boost economic growth.
During the event, five prescreened startups will present their business strategies to top venture capital firms and representatives of Google. A live vote will select one of them for funding of $50,000 and a place on the Google Launchpad. Kalanick will also offer tips on being a successful entrepreneur in an interactive session.