ORACLE SURVEY – Shoppers’ Wish List

What does the new-age shopper want from sellers? Transparency, use of mobiles and apps, information about product availability and some convergence between online and physical shopping experience, finds a global survey by Oracle. For instance, more than half of Indian buyers surveyed are willing to share personal details in return for targeted offerings, rewards and value. And the biggest puts-offs? Lack of quality, availability and product choice…
Source: The Economic Times
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Author:

Neeraj; an entrepreneur & a visionary in the field of Railway, Defense & Automobiles, is a graduate in commerce and a Harvard Business School Alumni. He’s an expert in govt. liasoning & contracting and has an exceptional network & connections at both local as well as global level. He’s an expert in Market Strategy & Planning and has served number of overseas companies as an advisor/consultant. He takes a profound interest in upcoming startups & is very receptive towards ground-breaking ideas & innovations. He likes to brainstorm those ideas and if the values & philosophies matches; he is even ready to invest his resources, serve as a mentor or act as an incubator to futuristic businesses.

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