Dell, InMobi Log in to an E-platform

Cos forge alliance to leverage each other’s capabilities
Computer maker Dell and ad-tech firm InMobi have forged a strategic alliance to leverage each other’s capabilities and build a next-generation ecommerce platform for the latter’s customers.The partnership comes a week after Dell’s chief executive, Michael Dell, met InMobi Founder Naveen Tewari in Bengaluru to discuss ways in which the two companies could help each other build technology capabilities.Dell was on a two-day visit to India.

As part of the agreement, Dell will help InMobi build a brandnew ecommerce platform for its customers and also give InMobi access to its R&D labs to build next-gen products. Dell, which has worked with Bengalurubased InMobi in the past, will also offer some of its hand-picked products to InMobi for beta testing and customisation.

“We’ve enjoyed a very strong relationship with InMobi for a few years now -we, as a company , are very aligned to early engagements with startups and entrepreneurial initiatives and how we can add value to some of these new businesses that have come up,“ said Alok Ohrie, president and managing director of Dell India. As part of the partnership, InMobi will help Dell draw insights into the needs of its largest customers on servers, networking and storage for high comput ing needs and big data requirements, Ohrie said.

“It’s with that intention that we engaged with InMobi, and so far this relationship has been beneficial to both parties. If you look at InMobi, they are in a space which is highly innovative and highly disruptive, and clearly their requirements and needs are unique to that extent…and that opens us huge amount opportunities to engage in a strategic way ,“ said Ohrie. The alliance with InMobi comes at a time when Dell, which went private about two years back, is looking to engage with emerging early-stage startups and companies and tap into disruptive solutions, amid a largescale shift across the personal computing landscape.

“We believe that this will help us build some of the more innovative and disruptive solutions that will be relevant in the ecommerce space and the web-tech space,“ said Ohrie. “As part of this alliance, we’re committing a few things. Firstly , we’re committing an exclusive access to our beta systems that they will get to use, get to deploy …which will allow them an early visibility of what’s coming, and hopefully they’ll be better prepared to take advantage of the platform as and when it will be ready for a formal launch.Secondly , they will have access to our labs through very clearly dedicated and defined sponsors.“

The alliance will also see Dell’s products being specifically tailored for InMobi’s mobile advertising platforms, said Ohrie.

“We’ve always been looking for a partner who can invest early and see the bigger picture on where it can head to, and I think Dell was very aggressive in that sense,“ said Mohit Saxena, cofounder and chief technology officer of InMobi.

Source: The Economic Times


Neeraj; an entrepreneur & a visionary in the field of Railway, Defense & Automobiles, is a graduate in commerce and a Harvard Business School Alumni. He’s an expert in govt. liasoning & contracting and has an exceptional network & connections at both local as well as global level. He’s an expert in Market Strategy & Planning and has served number of overseas companies as an advisor/consultant. He takes a profound interest in upcoming startups & is very receptive towards ground-breaking ideas & innovations. He likes to brainstorm those ideas and if the values & philosophies matches; he is even ready to invest his resources, serve as a mentor or act as an incubator to futuristic businesses.

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