As part of the agreement, Dell will help InMobi build a brandnew ecommerce platform for its customers and also give InMobi access to its R&D labs to build next-gen products. Dell, which has worked with Bengalurubased InMobi in the past, will also offer some of its hand-picked products to InMobi for beta testing and customisation.
“We’ve enjoyed a very strong relationship with InMobi for a few years now -we, as a company , are very aligned to early engagements with startups and entrepreneurial initiatives and how we can add value to some of these new businesses that have come up,“ said Alok Ohrie, president and managing director of Dell India. As part of the partnership, InMobi will help Dell draw insights into the needs of its largest customers on servers, networking and storage for high comput ing needs and big data requirements, Ohrie said.
“It’s with that intention that we engaged with InMobi, and so far this relationship has been beneficial to both parties. If you look at InMobi, they are in a space which is highly innovative and highly disruptive, and clearly their requirements and needs are unique to that extent…and that opens us huge amount opportunities to engage in a strategic way ,“ said Ohrie. The alliance with InMobi comes at a time when Dell, which went private about two years back, is looking to engage with emerging early-stage startups and companies and tap into disruptive solutions, amid a largescale shift across the personal computing landscape.
“We believe that this will help us build some of the more innovative and disruptive solutions that will be relevant in the ecommerce space and the web-tech space,“ said Ohrie. “As part of this alliance, we’re committing a few things. Firstly , we’re committing an exclusive access to our beta systems that they will get to use, get to deploy …which will allow them an early visibility of what’s coming, and hopefully they’ll be better prepared to take advantage of the platform as and when it will be ready for a formal launch.Secondly , they will have access to our labs through very clearly dedicated and defined sponsors.“
The alliance will also see Dell’s products being specifically tailored for InMobi’s mobile advertising platforms, said Ohrie.
“We’ve always been looking for a partner who can invest early and see the bigger picture on where it can head to, and I think Dell was very aggressive in that sense,“ said Mohit Saxena, cofounder and chief technology officer of InMobi.