TAP AN APP FOR AT-HOME BEAUTY SERVICES – It’s a New Salon: Beauty Lies in the Eyes of Appholder

With 50-70% regular customers, beauty startups plan shift to app-based platforms
Looking for a quick makeover before a party but don’t have the time to go to a salon? Several startups are looking to make booking a stylist or beautician an experience like hailing an Uber or Ola taxi -available on demand at anywhere you want them to come.Just as the on-demand cab segment migrated from taking bookings over the phone to mobile applications, beauty and wellness startups, including MyGlamm and The Home Salon, expect a transition to app-based platforms in a few months.

At present, many of these beauty and wellness startups take bookings by phone and about 50-70% of their customers are regulars, spending `1,800 a month.. 1,500-.` For 30-year-old Kaveri, a new mother, going to salon was a problem until she started using The Home Salon. This Mumbai-based telecom consultant is a regular customer of the startup, which has 45 beauticians on its rolls catering to more than 800 clients a month.

“I can call them at short notice of even 45 minutes, and they are wellbehaved professionals who don’t make a mess,“ said Kaveri, who spends ` . 7,000 a month on . 2,000 to ` beauty and wellness services. She declined to give her full name.

Several other similar startups across India, including MyGlamm, Belita, Housejoy , BigStylist, VanityCube and Vyomo, are looking to bring the salon to your home -adding another high-demand service layer in the rapidly growing on-demand sector that’s drawing scores of investors. At present, the sector is dominated by cab services and food and grocery ordering. “This space has existed but it has not been professionalised,“ said Rishika Chandan, chief executive of The Home Salon.

According to the Federation of ndian Chambers of Commerce and Industry (Ficci) and PwC, India’s beauty-care market -including cosmetic products, salons and cosmetic treatment centres s pegged at ` . 49,000 crore, with 85% of the salon industry revenue coming from women, many of hem professionals with rising disposable incomes.

Even for on-demand local services firms like Housejoy that offer he services of handymen and fitness experts, beauty has emerged as a significant segment.

“Beauty services have become he largest category for us in erms of numbers of services booked, where we are doing over 2,000 appointments on peak days during weekends. It is more predictable as compared to other categories we are in,“ said Housejoy cofounder Arjun Mendu. “From a wallet-share perspective and number of women using this service, it’s a large market,“ said Maninder Gulati, principal at Lightspeed Venture Partners, which has backed several on-demand startups including Freshmenu and Townrush. “A woman would typically bundle these services into one over a weekend.Home services players in the space could potentially unbundle these and create a more frequent use case,“ he said.

For Mumbai-based MyGlamm, demand increased from 450 bookings in July to nearly 2,000 in August.

“While earlier customers were looking to book services like waxing and threading at home, we are also getting a good response to blow-dry, hairstyle and nail art,“ said founder Darpan Sanghvi, who also owns high-end salons and spas L’Occitane and Warren Tricomi through his company Sanghvi Brands.

MyGlamm, which has set up training studios in Mumbai and Pune, plans to add 100 beauticians every month each in Mumbai and Pune. The company has 250 on board currently.


MyGlamm has already scored $2 million, or 13.5 crore, in funding from private equity firm Tano Capital, and is looking to raise a large round of about `. 100 crore by year-end.

Housejoy is in talks for a new funding round after raising ` . 25 crore from Matrix Partners last year, and other startups in this segment have raised angel or seed funding.

Even so, venture capital investors are cautious about writing big cheques, waiting to see how quickly these services can scale and evaluate which would be the best model. “Operating model in the space is still an unknown answer because you have to take care of training, logistics and transportation besides security,“ said Gulati.

Source: The Economic Times



Neeraj; an entrepreneur & a visionary in the field of Railway, Defense & Automobiles, is a graduate in commerce and a Harvard Business School Alumni. He’s an expert in govt. liasoning & contracting and has an exceptional network & connections at both local as well as global level. He’s an expert in Market Strategy & Planning and has served number of overseas companies as an advisor/consultant. He takes a profound interest in upcoming startups & is very receptive towards ground-breaking ideas & innovations. He likes to brainstorm those ideas and if the values & philosophies matches; he is even ready to invest his resources, serve as a mentor or act as an incubator to futuristic businesses.

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