Start-up makes Safer pendant to protect women

New Delhi:
Gift your sister a `Safer’ pendant this Rakhi.The smart pendant, developed by a start-up Leaf comprising five Indian Institute of Technology-Delhi and Delhi Technological University (DTU) students, will be on sale via a crowd-funding campaign on Raksha Bandhan on Saturday . If a woman feels threatened, all she has to do is press the pendant twice. This will immediately send alerts to pre-selected people called “guardians“, who will then be able to track her movement in real-time on maps. It works with the Safer app on the wearer’s mobile phone.The pendant has been designed and created by Paras Batra of IIT-D and Chiraag Kapil, Manik Mehta, Avinash Bansal and Ayush Banka, all from DTU. The students claimed that they , “want to change the world by first making it a safe place for women to live, learn and work“.

“Raksha Bandhan is the perfect occasion to launch our crowd-funding campaign. On this day , when all brothers renew their pledge to protect their sisters, this is the ultimate gift that realizes this promise,“ said Mehta, director of finance and strategy at Leaf. Other features of the pennt include SaferWalk, dant include SaferWalk, where the woman can choose the beginning and end points of her commute, and select a guardian who will then be able to SaferWalk with her in real-time on maps till she reaches her destination.

The students developed the pendant using the prize money they had won at various business plan competitions, including Rs 10 lakh received at a competition at IIT-Mumbai in 2014. In fact, Kapil was named as the most Promising Young Entrepreneur at a business competition in Singapore who led the team of five at the 8th Lee Kuan Yew Global Business Plan Competition organized by the Singapore Management University and received a prize of $5,000 earlier this month.

In September, Leaf will be at Silicon Valley as one of the Top 10 Innovators of India, an initiative sponsored by Department of Science and technology-Lockheed Martin’s India Innovation Growth Programme.

“We’ve been perfecting Safer over the past six months, and are now ready to deliver it. But we need a commitment of 500 pieces to place an order with our suppliers,“ said Bansal, director of operations.

“Our aim is to put a Safer in every woman’s hands, so she is empowered to live freely, fully, and, of course, safely,“ said Batra.

Source: The Times of India
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Author:

Neeraj; an entrepreneur & a visionary in the field of Railway, Defense & Automobiles, is a graduate in commerce and a Harvard Business School Alumni. He’s an expert in govt. liasoning & contracting and has an exceptional network & connections at both local as well as global level. He’s an expert in Market Strategy & Planning and has served number of overseas companies as an advisor/consultant. He takes a profound interest in upcoming startups & is very receptive towards ground-breaking ideas & innovations. He likes to brainstorm those ideas and if the values & philosophies matches; he is even ready to invest his resources, serve as a mentor or act as an incubator to futuristic businesses.

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