Who are You Inviting Home?

If security and verification issues aren’t adequately addressed, it could spell disaster for firms
Rema Menon, a housewife in suburban Mumbai, recently hired last-minute professional help a day before a dinner party through a mobile app, she was happy with the quality of service.“There’s potential for these on-demand services to pick up -they’re convenient, time-saving, and topnotch in terms of quality. But one can never really tell how safe it is to have unknown servicemen come in,“ said Menon. “As long as these on-demand home services can guarantee safety, consumers wouldn’t mind.“ Home services platforms operate on marketplace models where professionals of all stripes are invited. If security and verification issues aren’t adequately addressed, this could represent a disaster waiting to happen.

LocalOye tests professional partners on 45 parameters and verifies them on the Aadhaar database before signing them up. Similarly, Qyk judges vendors on portfolio and client feedback, which it grades on an internal quality system. Housejoy puts potential providers through a two-to-three-hour assessment process at its centre, where they are graded on the quality of the work they do. “A very important thing is quality,“ said Aditya Rao, LocalOye’s founder and CEO. “When it comes to service, the human element is involved.“

Several on-demand service startups in this space outsource this time-consuming, human-intensive process to third-party agencies such as IDfy and InstaVeritas. According to IDfy CEO Ashok Hariharan, by efficiently making use of technology to automate manual interventions such as checking court records, the time taken is cut down by 70%. “The foundation of any verification check is to establish the authenticity of the identity card.Almost 25-30% of identity cards are fake in India,“ said Nikhil Mulchandani, founder of InstaVeritas, whose clients include Zimmber, Mr.Homecare, and Urbanclap.

After identity, the next step involves a current and a permanent address check, since most migrant workers shift locations frequently.

This is followed by a court record check, which involves filtering through the database.

Source: The Economic Times

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Author:

Neeraj; an entrepreneur & a visionary in the field of Railway, Defense & Automobiles, is a graduate in commerce and a Harvard Business School Alumni. He’s an expert in govt. liasoning & contracting and has an exceptional network & connections at both local as well as global level. He’s an expert in Market Strategy & Planning and has served number of overseas companies as an advisor/consultant. He takes a profound interest in upcoming startups & is very receptive towards ground-breaking ideas & innovations. He likes to brainstorm those ideas and if the values & philosophies matches; he is even ready to invest his resources, serve as a mentor or act as an incubator to futuristic businesses.

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