ET By Invite – Starting Up: So Simple, Yet So Hard

This is the fifth in our series of articles by members of the ET Startup Awards
I’ve seen all sides. I’ve lived in big companies. I’ve been a technology entrepreneur. I’ve also lived inside dozens of startups as a proxy entrepreneur, aka an angel investor. And I’ve seen hundreds of software product startups as a grass-roots ecosystem builder in the past eight years.My conclusion is that in the end it comes down to just two things: Mindset and Conduct.ENTREPRENEURSHIP IS A STATE OF MIND

Entrepreneurship is not just about having the greatest of ideas, knowing the best sales pitch, crafting the best marketing strategy, building the coolest products, or any of that sort of things.

Entrepreneurship is, in its unalloyed form, a state of mind. It is how you think, the way you think, and how you act. It is a state of mind that needs to be cultivated. It needs personal mastery .


Are you comfortable being the underdog? It’s only by seeing yourself as an outsider can you change the rules of the game.Can you hold a contrarian point of view? This is what gives you a big spirit even when you are small in size.Can you step outside your comfort zone? Having an internal, not external, driver for excellence is necessary to be world’s best at what you do.

Can you influence without control? Unless you can motivate an army of knowledge workers through empathy , storytelling and meaning-making, there is no revolution that’ll take place.


Entrepreneurship is a team sport. Your rules of engagement with others matter. They determine if people will stick with you when things don’t work out.Believe me, in the long run a personal code of conduct matters more than skills. Here is quick checklist: Do you make things up, and make them happen? It’s all about outcome and action. It’s about producing results, not reasons.Do you keep your promises?
Saying what you mean, and doing what you say is surprisingly uncommon. So making clear commitments ­ I’ll do my best effort or I’ll do what it takes ­ is often enough to stand out. Do you give more than you get?
Paying forward creates trust.Trust delivers speed and amplifies the power of collaboration.In today’s world, it’s a gamechanger.

Do you set people for success even though their definition of success is not yours? This is how you get loyalty .

You’ll find hundreds of books and websites telling you how to think, act and invest like Warren Buffett. Many people try out his investment formula but very few succeed. Why is this the case? Because, while the blueprint is pretty easy to understand, it’s really difficult to implement. Entrepreneurship is like investing and dieting–at its core it is simple, but not easy! (Sharad Sharma was the CEO of Yahoo India R&D. He is a co-founder of iSPIRT, a non-profit think tank that wants India to be a product nation.)

Source: The Economic Times



Neeraj; an entrepreneur & a visionary in the field of Railway, Defense & Automobiles, is a graduate in commerce and a Harvard Business School Alumni. He’s an expert in govt. liasoning & contracting and has an exceptional network & connections at both local as well as global level. He’s an expert in Market Strategy & Planning and has served number of overseas companies as an advisor/consultant. He takes a profound interest in upcoming startups & is very receptive towards ground-breaking ideas & innovations. He likes to brainstorm those ideas and if the values & philosophies matches; he is even ready to invest his resources, serve as a mentor or act as an incubator to futuristic businesses.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s