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GEEKSPEAK Some pet phrases of India’s startup poster boys
The world of startups is full of jargon. Be it in Bengaluru or Silicon Valley , they speak their own language, bro. They talk about `burn rate’ and `churn rate’ and always have their `pitch deck’ ready , which is a 10-slide power point presentation that covers all aspects of one’s business. And all those young entrepreneurs fresh out of campus love opium, or OPM -other people’s money . Besides this shared slang, most startups have their own pet phrases, sometimes vernacular, carried forward from campuses or coined impromptu, to convey something special and to make an impression on their audience.“These terms reflect something core to what they are doing,“ said G Sabarinathan, chairperson of NS Raghavan Centre for Entrepreneurial Learning at IIM-Bengaluru.“Entrepreneurs want to make an impact or impression on their audience -investors, customers and employees -so tend to coin something around a pain point they’re addressing and often over use it to drive home a message,“ he said Here are some pet phrases of some of India’s startup poster boys…

Source: The Economic Times

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Author:

Neeraj; an entrepreneur & a visionary in the field of Railway, Defense & Automobiles, is a graduate in commerce and a Harvard Business School Alumni. He’s an expert in govt. liasoning & contracting and has an exceptional network & connections at both local as well as global level. He’s an expert in Market Strategy & Planning and has served number of overseas companies as an advisor/consultant. He takes a profound interest in upcoming startups & is very receptive towards ground-breaking ideas & innovations. He likes to brainstorm those ideas and if the values & philosophies matches; he is even ready to invest his resources, serve as a mentor or act as an incubator to futuristic businesses.

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