Farmers See Rainbow in Agri Startups

Firms are developing affordable solutions for farmers across agricultural cycle
If the weatherman’s forewarning about a deficient monsoon this year isn’t misplaced, coconut farmer Prabhakar Devara would be in a spot. Except he doesn’t seem unduly worried.With a little help from an irrigation-technology startup, Devara has been able to reduce water usage on his 11-acre farm in Tumkuru district near Bengaluru by up to 40%. Considering that coconut plants are guzzlers, that’s a potential lifesaver in the event of a drought.

An increasing number of startups are developing much-needed and affordable solutions for farmers across the agricultural cycle ­ for eliminating pests, smarter irrigation, precise weather forecasting, and improving yields ­ that could help three-fifths of India’s 1.2 billion people who are dependent on monsoon rains.

Devara uses Bengaluru-based FlyBird Innovation’s irrigation technology that senses soil temperature and moisture level and regulates water flow. Based on a specific plant’s requirement and the size of the field a farmer can programme the device to let flow the exact amount of water needed for irrigation.

“Our solution for precise irrigation also increases crop yield and gives farmers higher returns by 10 15%,“ said Saitsh KS, founder of FlyBird.

At a price of ` `28,000, the . 16,000-.firm’s technology costs about onethird of similar US and Israeli variants, he said.

For Devara, the savings are more fundamental.

“A coconut plant requires 100 litres of water a day. With the earlier flooding system I would overuse water by as much 1,000 litres. Now this extra water can be used for other crops.“

Source: The Economic Times


Neeraj; an entrepreneur & a visionary in the field of Railway, Defense & Automobiles, is a graduate in commerce and a Harvard Business School Alumni. He’s an expert in govt. liasoning & contracting and has an exceptional network & connections at both local as well as global level. He’s an expert in Market Strategy & Planning and has served number of overseas companies as an advisor/consultant. He takes a profound interest in upcoming startups & is very receptive towards ground-breaking ideas & innovations. He likes to brainstorm those ideas and if the values & philosophies matches; he is even ready to invest his resources, serve as a mentor or act as an incubator to futuristic businesses.

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